Agent-Based Negotiation in E-Marketing
نویسندگان
چکیده
control. In this overview, we describe in detail how a set of agents can be used for negotiation in e-marketing. For this purpose we need to have a model of the multi agent-based paradigm for executing the negotiation process analogous to what we humans do. Negotiation is an interactive process among a number of agents that results in varying degrees of cooperation, competition and ultimately to commitment that leads to a total agreement, consensus or a disagreement. It has many applications, including economics, psychology, sociology and computer science.
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